The importance of a one minute video
As a newbie to creating one-minute videos, you may be scared to go out of your comfort zone and do things that may be new to you or makes you nervous. The great thing about that, though, is all it takes is the first step. Creating your first one minute video will suck, and that is totally okay.
You will repeat words and make use of fillers like uhms and erm that too is okay. As you continue creating more one-minute videos, you will get better, and your confidence will translate to better videos. There are no excuses for equipment or time.
All it takes to share your stories or even some tips and knowledge you are intaking in your daily life is one minute. You can use your phone to shoot and edit; there is no need for fancy gadgets. All that matters is your video’s content and the audience with which you are hoping to engage with. People want to know you. They want to know what makes you tick and how you do what you do.
Start with a list of the ideas you would like to make a video on and start shooting one. Here are some points on the power of a One Minute Video.
1. Start with your “why” video.
A great way to start is with your “why,” which is your mission or purpose. Maybe it could be a time of hardship that you went through and how that changed you. From the hardships you encountered, that is where you define your “why.”
2. Make one-minute videos of the knowledge you are acquiring.
You will constantly be learning and trying out new things. The best way to create educational content is by creating one-minute videos of some of the knowledge you are acquiring. Whether it is learning a marketing funnel, learning the parts of a funnel, or even adding captions to Facebook video and why that is so important.
3. Four components of a one minute video.
The Hook (from 0-3 seconds)
This part should capture the attention of your audience IMMEDIATELY. There’ll be no room for a video bumper, your name, or reusing what you see in a TV spot.
Ignite pain/pleasure (from 3-15 seconds)
Present a problem or opportunity to your audience. Ask a question, show either success or failure, make clear the benefit of them watching on.
Describe solution (from 15-50 seconds)
Once you present either pain or pleasure, show them what solution you’re offering: either a product or a service that caters to your pain or pleasure proposition.
Call to action (from 50-60 seconds)
Tell your audience what you want them to do. Empower them to take action and be proactive.
4. By creating one-minute videos, you can fit them into a 3×3 grid to help create if/then sequences.
The 3×3 guide contains three parts: why, how, and what. Along with that is a funnel to your left. Your “why” consists of your stories, the mission you set yourself out to achieve, the reason why you do what you do.
You can shoot 3 one-minute videos of your “why” and place them in the grid. Next, you will need your three “how” videos, which consist of educational content on your product. This may include tips or what you learned and how you used it to fix a solution. You may even teach others how to do something.
The final video you should shoot is your “what” videos asking others to buy your product. Fit your one-minute videos in this grid to allow you to pull off if-then sequences meaning if someone watched video 1 for ten-seconds, they would see video 4 as well and so on. You can then sequence your video to build trust with your audience and drive conversions.
5. You can pull multiple custom audiences from your one-minute videos.
One of the many things people may not know about Facebook videos is that you can pull multiple custom audiences from them. On Facebook, the average watch time is 6-seconds; Facebook considers 3-second to be a video view.
Typically, we like to grab custom audiences from 10-second video views since it is a sign that someone may be interested in our product. Referring back to the video grid, you can take 10-second video viewers from all of your videos and sequence down your marketing funnel.
This means whoever watched video 1 for 10-seconds will sequence down to video 4; you would then take the 10-second video viewers from video 4 and then sequence them to video 7 to drive conversions.
6. You can boost your videos to influencers and employers.
As you continue making these one-minute videos, you can now boost them. When boosting them, first boost them to a cold audience. For example, if your brand makes athletic shoes, perhaps you can target shoe designers, athletes, and maybe even the specific sport.
This is known as interested based targeting. You could also boost it to a mega-media audience like CNN, Nike, CBS, etc.
By targeting using that mega-media audience, it allows your content to be seen by high authority figures. Isaac Irvine boosted a video of a conversation with him and his son talking about being bullied. It has over 75 million views and has been picked up by many news stations and high authority figures.
7. You can cross-post your one-minute videos to Instagram and Snapchat.
By keeping your videos to one minute, you could also cross-post over Instagram and Snapchat to reach people on those platforms as well, and by doing that, more people will see your video. So you are effectively “killing twos bird with one stone.”